If you are in network marketing, you’ve probably heard this:
“If it’s not duplicatable, don’t teach it to your team!”
But what is duplicatable?
A lot of what you are taught when you start in network marketing, by most uplines or team leaders, is not really duplicatable.
Don’t believe me?
I’ll prove it to you!
What “duplicatable” means
First, I want to make it crystal clear what duplicatable means.
That word in the network marketing space is used a lot.
“Duplicatable,” means the capacity of being duplicated.
And “duplicated” is a copy, exactly like the original, as you probably already know.
When something is said to be “duplicatable” in Network Marketing it means that anyone can do it, exactly the same way and quit easy!
It can be replicated, with the exact same level of success, or with very similar results as it was achieved previously.
And, by extension, it means that when you teach it to your team, they will accomplish the exact results as you, as your upline, and as your upline’s upline, and so on.
Okay, to be fair: maybe not at the exact same level of success as professional network marketers, but it is assumed it will work in a very similar, positive way for you and your team.
Is it this way in real life?
Can everything you have been taught in regular Network Marketing be duplicated?
Most things are NOT duplicatable in a way that EVERYONE can do it!
What should you teach your team so they can duplicate it with relative ease?
People Need options! People are different.
What works for me might not work for you.
And that is what I want to give to you today, options.
But first what is NOT duplicatable (that most leaders say is):
There are lots of people everywhere – you meet people every day – just talk to them
It’s called “cold market prospecting.”
Cold market prospecting means going out into the world and talking to strangers…
And trying to not only generate a lead or prospect, but actually trying to convert that prospect into a member of your team.
That is ABSOLUTELY NOT duplicatable!
It is a VERY difficult skill to learn - just going around asking wont work!
If you don’t believe me, check this free 10-day online recruiting bootcamp.
On day 5 there’s a story of what my mentors friend James tried to do at a mall (a true story!)
I guarantee you’ll, at the very least, get a good laugh.
But, can cold market prospecting work?
Of course, it can, as I said it’s a skill and a skill can be learned – by the right people, it’s not for me but others are successful!
Watch this video with Cesar Rodriguez, he is good at cold market prospecting.
In fact, he has courses on how to do it effectively.
But it’s still not duplicatable – because it's not for everyone - actually ost people will NEVER be good at it.
Because in order to be able to make cold market prospecting work for you, and be successful at it, you need to basically commit yourself at a very high level.
You need to completely overcome the fear of talking to strangers.
And you also need to develop professional sales skills, in order to know how to approach and start conversations; how to break the ice.
There’s a great deal of strategy that goes into going into public, such as a mall, and starting a conversation out of thin air, even if that stranger is your very friendly waiter.
I can't learn - I hate having to think about every waiter as a possible prospect. I don't want to approach everyone I meet with my opportunity! So I can't duplicate it!
It’s not easy and doesn’t come naturally to the vast majority of folks, period.
Cold calling is another skill in traditional network marketing that is not duplicatable.
Does it work?
Yes, for some people!
Also not for me… 😉
If someone calls you…
Do you actually listen to your average telemarketer pitch, or do you usually just hang up the phone?
Most people hang up their phones
And most telemarketers don’t have the skills needed to convert those people.
They would need more training, instead of just getting a script and some random numbers and being told to, “go for it.”
Suitable training would take lots of time and practice.
So, it’s something that not everyone can do and it doesn’t happen overnight.
Believe it or not, there are still people in network marketing, not only teaching people how to cold call, but charging thousands of dollars to teach them how to get good at it.
Mastering cold calling is a great skill to have, sure.
But if you have to pay somebody $5,000 to learn that skill, then clearly that skill is not duplicatable.
So, if that’s what you want to do, know that it’s going to require a great deal of dedication and commitment in order to be effective for your business.
It’s not something that you’re going to learn overnight.
You can’t simply give someone a script and tell him or her to start calling people they have never met, and expect them to start recruiting those people into their opportunity straight away.
It doesn’t work that way; it takes time.
It’s a powerful, but tough skill to learn.
Could you do it?
Yes, you can do anything you set your mind to, of course. But for me Cold Calling was never an option – I don’t like telemarketers - I never even answer the phone….
But some are doing it successful so if you want to learn it and think it’s fun – do it! But it takes time to learn and it is definitely not duplicatable by most people.
Make a list of your friends and family
“…and start telling them all about your new opportunity.”
Everyone in Network Marketing has been told this.
And yes - making a list is duplicatable for everyone!
But, here’s the thing…
Did you know that one of the greatest skills in life is maintaining good relationships with your family and friends?
Most newbies damage their relationships with friends and family
Keeping good relationships is not duplicatable.
Screwing up those relationships, on the other hand…
Well, that is very duplicatable.
It happens all the time, and clearly that’s something people have to work on and improve upon as an industry.
Don’t start out trying to recruit friends and family most of them aren’t interested and you will, since you know them, try to persuade them.
Skip them all together. Maybe ask the ones closest to you to try your product to support your new business.
But don’t even mention the opportunity.
The ones that is right for you will come when you start to show results or if they are just curious of what you are doing.
Another big lie ”No means – not right now”
NO means NO. sorry!
You’ve no doubt heard that before in another context, but it’s also the case for network marketing.
Merely being able to take a “no” is a great skill to have and should be duplicatable.
Unfortunately, most companies teach that “no” doesn’t really mean “no,” that it means, as I mentioned before, “not right now.”
But I’m here to tell you that if somebody says “no,” you should take their word for it, and move on.
Leave it to them to bring it up again, they can change their mind but if you are bugging them about it they probably never will be open to listen to you!
And in my opinion - if you have to hunt people you are doing it wrong…
Leave the family EVERY night
Coming home late at most nights is not something I would call duplicatable.
People are building huge businesses doing home- and hotelmeetings.
But is it duplicatable?
Everyone don’t want to leave their family that much – at least I am doing this for the time-freedom it gives me. Why are you doing it?
It’s tough to leave them every night – especially if you have kids.
I don’t think that is something most people want to do.
But it is thought like a duplicateable thing. Do you want to leave home every night?
What’s actually duplicatable at least for most people?
First off, I believe there are lots of ways to build your network marketing business online.
And the best part is this..
Not only can you preserve your relationships, but you can also structure your business so you have people asking you about your opportunity or products, instead of you having to chase after them.
And you don't have to leave your house if you don't want to.
There are great resources…
…such as the Social Media Recruiting Frenzy guide, created by Julie Burke, a multiple six-figure earner in network marketing.
Julie personally sponsored 270+ reps and grew a team of 8,300 distributors using Facebook from the comfort of her own home.
Now, do you think that is duplicatable?
Well the proof’s in the pudding, because Julie has trained thousands of people to do the same thing, with great success.
In fact, you can read more about how she built her business using social media in this blog post:
Thanks to social media, we all have an infinite amount of prospects we can connect with and add to our friend’s list.
And, the best part is that this strategy only requires you to learn simple skills, such as how to do some posts, and also learn how to actively prospect people.
That, to me, is MUCH more duplicatable than old-school cold market prospecting.
But this strategy are technically “cold market prospecting.”
Traditional cold market prospecting is where you leave your home and talk to strangers face-to-face at the mall.
And social media cold market prospecting can be done in the comfort of your own home.
Which would you prefer?
I love Julies method, check out her free Social Media Recruiting Frenzy to see if it is for you, but I prefer something more scalable.
Going beyond social media prospecting…
There are other methods which are also easily duplicatable.
Running Facebook ads to generate leads for example.
Now, if we have—right now, today—hundreds of people generating thousands of leads using this training and system, is that duplicatable?
And the different ways of doing it are very interesting.
Now, for the sake of argument…
Say you’re a bit skeptical, and you DO NOT believe that building online, and creating funnels and websites, and all that stuff, is duplicatable.
Let’s say that’s true for a moment.
Okay, so let’s say I can easily teach somebody how to create a Facebook ad that goes to a one page website, which offers a prospect something of value in exchange of their contact information.
Now, keep in mind the ad could be about anything.
The ad could tell the story of a positive result somebody has produced in their life, which is also desired by whoever is receiving the message.
It could be about a particular product or how to effectively build a business online.
And you can simply link that ad back to a one page website to generate leads.
Sounds pretty easy, right?
But, hold on…
We said you didn’t believe that online prospecting was duplicatable, remember?
So let’s make the process even easier and something you and anyone in your team can definitely copy, without the need to learn any complicated skills.
Whatever the ad is about, you can create it just like I mentioned before…
But at the end you add some copy (meaning sales writing), which says…
“Comment below for more information.”
Now, you don’t even need a website!
Nor do you need any other links; your “call to action” (what you’re asking your audience to do, in ad-speak) doesn’t need to actually go anywhere.
Now, think about it…
Do you think I could teach someone to write three paragraphs, add a positive image of people smiling, and write their call to action as something along the lines of, “comment below for more info?”
Yes, it’s possible and it’s happening every day!
Do an ad, explain a little about the strategy you are learning to generate leads online and use a picture of yourself.
Then ad a call to action that says…
If you want to learn more, comment below “more info” and I’ll send you some information.”
With that you can get people reaching out to you wanting to know more!
People are doing this every day!
These methods work.
If you want to make your life a little easier, and start building your business online and also teach your team how to do it effectively.
Then you can get this free 10-day online recruiting bootcamp, which will essentially teach you how to build your business using the Internet.
It is duplicatable for far more people than cold market recruiting off line.
But it’s not for everyone - we are all different and some people prefer to learn the offline methods – get the bootcamp and see if it’s for you!
If you want to go more in detail right away buy the Attraction Marketing Formula. You’ll get one-on-one coaching to get started – included in the price!
We want to show you that you can do it too.
The coaches will teach you "how to" over the course of three coaching calls.
Thanks for sticking with me until the end. As you can see NOTHING is totally duplicateable (meaning most people can't duplicate it) but Online Marketing is in my opinion easiest to duplicate - actually most people can
Choose what's right for you!
Make sure to sign up for this free 10-day online recruiting bootcamp.
And share this post with your team if you found it valuble!