Most of this post is written by the amazing Andrew Draughon
Director of Content, Elite Marketing Pro
Being world-class isn’t easy
Take Ono Jirō.
The first sushi chef to achieve three Michelin stars, the subject of the smash 2011 documentary, Jiro Dreams of Sushi, and the guy considered by many to make the best sushi in the world.
How hard does Jirō work?
He’s 90 years old and his kids once mistook him for a stranger when they saw him home on a weekday (he doesn’t usually take days off).
So it goes without saying that Jirō brings his “A-game” every single day.
The 10 people he can seat at his restaurant fully expect an out-of-this-world experience every single time—he can’t fail to deliver and risk his reputation.
What happens when he doesn’t have the luxury of inspiration?
What happens when obstacles present themselves?
Well, to be frank…
Nothing out of the ordinary, that is.
He continues making the best sushi in the world, just like he does every other day of the week.
To understand that, you’ve got to understand what Jirō views as the key to his success…
No matter how he feels, Jirō does what he does best—day in, day out.
When he inevitably encounters challenges, he moves forward.
(And let’s face it, the restaurant business is filled with challenges and frustrations—especially when you’re working with fickle, subject-to-availability raw ingredients.)
However, after 80+ years in the restaurant business (he started working at the ripe old age of 7), Jirō always has an ace or two up his sleeve for when nothing’s going right—you know, those “crowd-pleasers” that are guaranteed to impress, every time.
This is important to note, because in your own way…
Think about it: as a business owner, you “cook up” eyeballs for your offers from a basic set of ingredients…
Your blog posts, emails to your mailing list, branding videos, social media interactions, etc. are all at your disposal when building a network marketing business.
And sometimes—just like Jirō—you need to be on your “A-game,” but you just aren’t feeling it.
Ideas you can use to generate fresh content at the drop of a hat—no matter how you’re feeling.
These are time-tested templates that work on two levels…
First, they employ hard-wired psychological triggers to capture your prospect’s attention
Second, they provide tremendous value and position you as an authority figure
So if you need content ideas—and who doesn’t—dive in and start using these ideas to “chef up” something beautiful in your business!
According to a 2015 article in the medical journal, Digestion, 86 percent of people who thinkthey’re gluten sensitive actually aren’t.
This won’t stop the “gluten-free” product market from being worth 7+ billion dollars by 2020, though.
What gives? Why are people spending so much money on products they probably don’t need?
It’s because they’re scared.
Recently, the alternative health community has jumped on gluten for supposedly causing digestive problems, weight gain, low energy levels, etc.
Whether or not this is true, the mere suggestion of these negative side-effects has turned gluten-free food into a multi-billion dollar industry!
So, use this insight to your advantage when building a network marketing business!
People want to know what to avoid.
Let them know what they shouldn’t do, and they’ll flock to your content.
Some marketers say the brain can’t process “negative” sentences; ones with words like “not,” “no,” and “none.”
For example: if you tell someone, “don’t think of elephants,” guess what he or she is thinking about?
What’s important here is really getting into the head of your prospects.
Generally, you’ll want to focus on the “big 3” benefit categories:
Making money, and
If your benefit doesn’t fit into any of these, you might want to re-think it.
To know exactly what tips your readers might need, just ask them in your next e-mail or at the end of a blog post or video!
Case studies are great ─especially when building a network marketing business─ because there are so many you can easily discover online…
And they require practically NO experience or creativity to write!
All you’ve got to do is find an individual or organization whose experience is useful or interesting, tell their story, and demonstrate the valuable lesson of the story.
To find a good case study, just use Google to find people who’re already where your prospects want to be.
So, let’s say I wanted to write for martial artists, I’d might search for “martial arts masters.”
Now, it’s important to make one distinction…
Most think you need to be some hyper-successful “big shot” to write about your experiences.
In reality, it works the other way around.
You’re already where a lot of people want to be.
If you’re reading this post you already have a significant amount of clarity regarding how to generate leads and customers online.
So don’t stress about not being “there” yet. Your audience will learn a TON simply by following your journey. There’s absolutely no need to make anything up to sounds impressive or overthink this process.
Just talk, and people will listen—and move that much closer to buying from you!
Sometimes, readers want to relax a little and get information in bite-sized chunks.
Not every blog post has to be an essay!
There’s a reason “listicles” go viral more often than any other kind of content.
Besides, don’t we all like lists?
After all, there’s a reason you’re reading this list post right now, right?
You can turn any post type mentioned above or below into a list post.
You can list benefits, things to avoid, case studies…literally anything works.
See what I did there? 😉
In a way, the quote post is a “remix” of the list post…
Only instead of doing all the hard work yourself, you can basically “swipe” insightful thoughts from well-known folks.
The advantage is this…
People take ideas and concepts much more seriously when they’re coming from recognizable names.
The second advantage is that this doesn’t require a huge creative burden…
You’ve got shareable content in just a few minutes.
The third advantage is that you can easily match the quotes you find with your call to action, priming your readers to agree with your conclusions—using the authority and “celebrity” of recognized thought leaders.
I don’t have to say you’ve got to intimately know your audience’s pains and offer solutions to them.
You already know that.
What you might forget is that the connection between reader and writer is a relationship.
And when you share yourself with them, they know and trust you a little better…
Even if you just rant about something that made you upset or excited.
After all, emotions are what make people buy, not logic. When building a network marketing business, you’re most likely to encounter a few bumps on the road that will rattle all sorts of emotions…
Remember the “…For Dummies” book series?
With 200 million books in print and over 2,700 titles, we definitely know “how-to” is popular!
Essentially, all you have to do is take something people want to know and tell them how to do it, step-by-step, in plain English.
So don’t be shy about taking a page from the For Dummies books…
A how-to guide is the simplest way to provide value, and always a strong idea if you’re not sure what to write.
People love secrets.
There’s just something delightful and ‘tingly’ about learning a juicy one, right?
Well, it’s not just you and me who feel this way—your readers think so, too!
I mean, they wouldn’t have signed up if they didn’t believe you know a few things they don’t, mmkay?
Just look back over your piles of notes. Seriously, how many webinars have you attended?
Believe you me, you’ve learned plenty of tantalizing insights that are going to be brand spankin’ new to your readers!
In the “olden days”—think cavemen and bears—knowing the dangers around you was imperative to survival.
That’s why, to this day, we’re so intrigued by the idea of danger.
Sounds funny, I know.
It’s hardwired in our genes.
So give your readers what they want.
Warn them about a danger (real or imagined) and watch your views and shares blow up like crazy.
Your following trusts you to guide them as an authority.
At the same time, many of them want to be where you are—and appreciate you sharing experience and knowledge.
This is especially true if you write about online entrepreneurship and building a network marketing business.
And that includes trying new goods and services your list doesn’t know about.
Of course, you can use this in any industry.
If you run a fitness blog, for instance, you can post a Shakeology or Beachbody review and let people know about your experience of the product.
A lot of people don’t have the time, energy, or money to go out and try everything that’s on the market for themselves.
They’ll really appreciate you sharing what works.
It bears repeating—not everyone has the knowledge and experience you do (even if you’re new).
Just by reading our posts here on this blog, you’ve already got a “leg up” on most folks—especially when it comes to what does and does not make money online.
So share the everything new you learn with your audience.
The news doesn’t have to be from your specific industry, by the way—if you learn something juicy, share it!
It’s easy to “twist” current events into content—just add a perspective that’s fun or useful to your audience and you’re good to go.
You don’t have to be a world-class chef to prepare fantastic content for your audience.
Use these templates and you’re sure to serve your audience a delicious treat they’ll enjoy!
Although everyone who’s anyone uses these exact ideas, your creativity is the secret ingredient that makes it all come together.
So don’t be afraid to let your personality shine through in your content.
What’s the ultimate point of creating awesome content?
Why are you spending all this time and effort toiling away over a hot keyboard?
Allow me to give you a hint…
You want people to come through the door, have a seat, take a look at your menu, realize you’ve got a special “something,” and immediately commit to ordering drinks and hors d’oeuvres…
You don’t want them to just glace over the menu, turn their noses up, and walk down the street to the next dining establishment.
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