There are a lot of people in network marketing, especially six- and seven-figure earners, that has to work A LOT to maintain their income.
They have created a successful lifestyle, but when they stop working their income immediately start to decrease.
If you are anything like me you started this business to get time-freedom. Not to work more.
Growing and maintaining your network marketing income doesn’t have to be hard work and no time-freedom.
In this article, I’m going to share the five levels of automation you can use to grow your network marketing business in the technological era.
0 – The beginning
This level has little or no systems in place for the purposes of automation.
At this level you’re simply focused on learning to be effective with the fundamental skills of network marketing:
- Person-to-person prospecting
- Person-to-person presentations
- Person-to-person training
In Level Zero, everything is done in-person and everything is done manually.
This where we all start, because that’s where our upline starts us.
You need to learn how to enroll people because there is no system to do that.
Track how well you do the prospecting-thing. Keep your metrics and do the manual labor – you need to learn this!
In “Level One,” you begin to automate your business.
1 - Automating Lead Generation
The very first (and biggest) problem with traditional network marketing we solve by doing it online (the right way) is automating lead generation.
This means putting prospecting and lead generation systems in place, so you’re no longer bugging friends and family, strangers on the street, or people at parties.
I can’t tell you what relief it is not to have to think about everyone you meet as a prospect. To be able to NOT WORK when meeting new people in the offline world.
Just automate the prospecting part of your business and get leads that come to you asking for information.
That’s the easiest way to start!
If you are ready to move forward with building your business online, I’d like to invite you to sign up for my FREE 10-Day Online Recruiting Bootcamp, where you’ll gain the knowledge to create an automated selling and prospecting system to attract highly-interested prospects to your product or opportunity online.
An example of automating the prospecting aspect of your business is learning how to effectively create Facebook Ads.
Specifically, Facebook Messenger Ads, delivered to a targeted audience.
You people that are right for your products and business and send a compelling message that creates curiosity and interest.
If you think you can do this on your own, you’re sadly mistaken.
I highly recommend you get training, because you don’t want to do the wrong thing and wind up getting in trouble.
Facebook doesn’t look kindly upon mistakes – it’s quit easy to get your account shut down!
If you know what you’re doing, you can run ads that lead to actual Messenger chats, on your phone or computer.
At this point, you’ve created a certain level of automation where the leads are coming in, and you never have to worry about being out in public prospecting, ever again.
So that’s level one of this automation scenario—automating your prospecting.
However, at this point, you’re still doing the person-to-person presentations, so that’s still manual.
Any tracking you’re doing is still done manually.
And, of course, when you get a new recruit, you’re still going to have to train them manually, one-on-one.
But at least you’ve solved the number one issue in network marketing, which is finding enough prospects to talk to.
So that’s Level One.
2 – Creating Conversion Systems
“Level Two” involves creating conversion systems, which means automating the presentation part of the business—that’s the conversion aspect.
So, at this point you’ve gotten the lead and now you must convert that person to an actual customer or distributor in your business.
Examples of these types of automated or semi-automated conversion systems are sales funnels and webinar funnels.
A sales funnel is just a sales process that’s done through a website.
A webinar funnel is getting people onto a webinar—an online presentation—where you can have 100, 200, 500, or even 1,000 people watching and they can make a buying decision or a decision to join your organization, due to that webinar presentation.
Another example of a semi-automated conversion system is leveraging Facebook groups.
There’s not just one correct way to do it
There are multiple ways to create presentations and conversion systems.
It’s really about focusing on what’s most effective for you and your business.
What do you like to do! Find that way and learn it!
However, at this point, when you bring in a new person, you still have to do the person-to-person training.
So you still have not automated the training and the tracking systems.
So how do you keep track of all the people you’ve brought in through the prospecting, and how do you figure out where everybody is at?
Read on to find out!
3 – Creating Tracking systems
“Level Three” is when you create tracking systems.
At this point, you have a lot of people signing up and joining, and you need to track your metrics and keep track of where everybody is at in the process.
That means is tracking your conversions from…
- Ad to lead
- Lead to new customer or new distributor
- New Distributor to properly trained distributor
These are numbers you have to keep track of in order to assess the health of your business
If these numbers aren’t reaching a certain threshold, then you’re not doing something properly.
And you’re in danger of your entire business falling apart if you don’t have the proper tracking systems in place.
You can’t grow what you can’t measure.
So you MUST have tracking systems in place.
Note that you can build “Level Three” and “Level Four” at the same time, because both are necessary at this stage.
4 – Automating Training
At this point you’ve automated your lead generation, and you’ve automated the presentation or conversion aspect of your business, and you have tracking in place, so you know where your numbers are at.
Now you want to automate the training systems for the purposes of duplication.
Once the training systems are in place you can create massive scale and duplication in your business.
Now, you can build this training as you go.
So as you build your prospecting, conversion, and tracking systems, you also want to create trainings to show your people how to also leverage each aspect of those systems for themselves.
This is going to be through some sort of private membership, so it’s not public.
And here’s what you’re doing…
You’re training people through the different stages of growth in their business
This could also be the stages of growth of acquiring certain skillsets.
And as their income grows, you can provide them with pertinent trainings as they hit certain rank levels in their business.
How you do this will be up to you, and unique to your business, but you want to have some sort of training systems in place.
Now, the final level of creating these automated systems is…
5 – Creating Business Systems
The business systems of “Level Five,” in and of themselves, have many levels.
Unfortunately, I can’t dive too deep into what business systems look like in this article, as it’s a huge subject, but as an example:
Business systems include hiring a team.
This means putting an in-house team in place to run all the systems I’ve previously described.
The point here is to create time-freedom, right?
So you want to hire a team to maintain what’s happening in your business.
But not only maintain it, you want to have them continue to…
- Develop it
- Improve it
- Grow it
- Update it
These are things you don’t want to personally do, so you hire a team to do them for you
Business systems are often pretty comprehensive.
Within business systems you have hiring systems, systems for creating the operating manual for your business, financial systems to assure the money is being taken care of properly, etc.
You have a lot of different systems for running an actual company, because by the time you get to this level you essentially have a separate business in and of itself, because all these systems essentially become their own business entity and are a valuable asset.
This is when you are truly free
Because it doesn’t matter what happens to your network marketing company, you now have your own asset which allows you to rebuild if something happens to your company.
Or you could choose to help others in the industry build their own systems.
Now, this all might seem overwhelming, and you’re certainly not going to do it overnight.
It took my mentor quite a few years in order to get through all these different levels in my business – obviously I haven’t come to level five yet 🙂
In fact, it took my mentor 10 years to get to Level Five.
You’re probably not going to get past Level Two in your first year, but you’ll be able to incorporate certain parts of level three:
1. You’re going to automate your prospecting
2. You’re going to set up some systems to automate the conversion aspect (or semi-automate the conversion aspect)
3. And most definitely you’re going to set up tracking for those first two levels
Maybe you don’t have a very sophisticated tracking but you don’t need it to be in the beginning.
The goal for your first year…
…should be to have Levels One and Two, and a bit of Three in place, so you’re creating more leverage and some time freedom.
Now, if you’re ready to start automating that first level of your business—your prospecting systems—and you’re not sure where to start…
Then I highly recommend you sign up for my free online recruiting bootcamp.
You will never again have to go to a party and talk to a single person about your business, unless you want to.
And you’ll learn the exact online strategies my mentor use to passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month.
So if you’re ready to get started…